Your showroom is ready.

Your agreed deliverables, and a handful of bonuses, are just a click away.


It's been a joy, Darren 🤍

What I heard

You've made the bold move to break away from the corporate grind and want to bring your experience in team building and leadership to others.

Go Unlimited.

Whilst you could take your approach in-house, you don't want to limited yourself. You want autonomy and to dream big.

Am I Qualified?

Part of you is holding back because it's difficult to trust that you are an expert in this space with deep, hard earned value to bring to others. 

Finding Your Tribe.

In your network you know many people who've found the role of leadership in software development isolating. This is where we start.

Ambition vs Reality.

There is urgency for short-term gains. However, you recognise that could come from freelance whilst you focus on long term growth.

Darren Nicholl x Anthem Studio Proposal

A bespoke package to help you move fast.

Project Objectives

Build your Authority Funnel to help establish you as a trusted category leader in the leadership and team development space.

What Does This Look Like?

A content strategy for audience engagement with templates. A simple yet robust website solution. Brand elements, including logo and other key assets. A straightforward assessment/lead magnet. A way to capture visitor information.

Platform Recommendation.

Anthem Studio’s precision site builder (the same platform used for the Anthem and Anthem Studio websites). This builder is optimised for speed and efficiency, and as your brand grows, we can explore upgrading to the advanced builder if needed.

Proposal Breakdown

Usually, projects are priced based on output value for the client, so a larger companies pay more, and soloprenuers pay less. In this case, I've put together a special price because I want to help you get off the ground as quickly as possible and you seem like a thoroughly nice guy! 


Total project cost £4,000 £3,500

Includes KO call, brainstorming calls, x2 review call as needed.


Key dates:

  • £750 Downpayment Due: 22/11/24
  •  Project KO: 27/11/24
  • Site soft launch (pre QA): 11/12/24
  • Project complete: 20/12/24
  • You go into 2025 READY TO ROCK

Micro Site: £1,000

  • Simple micro site: Home, Content Page, Contact, and Thank You (for sign-ups and assessment).
  • Two review cycles post-initial build.
  • Collaborative QA cycle for final checks.
  • Timeline: ~2 weeks for build, 1 week for QA and launch.
  • Dependencies: Timely input from all parties is essential for this ambitious timeline and core asset delivery.

Core Assets: £500

  • Asset creation: Logo, icon mark, and additional templates as needed.
  • Selection of colours and fonts.
  • Timeline: concurrent with website build
  • Dependencies: Timely input from all parties is essential

Social Assets: £500

  • Design assets for use on social and LinkedIn, including:
    • LinkedIn template
  • LinkedIn profile updates
    • Header
    • Featured
    • Profile Pic
  • NB: Social assets to partner lead magnet specifically. 
  • Dependencies: Relies on decisions and progress regarding site build and core assets.

Lead Magnet Coaching: £500

  • Support to convert research into an automated email sequence.
  • Together we focus on drafting the first two emails.
  • This will include setting up Mailerlite and integrating into website.
  • Design of an example email campaign as a starting point.
  • Dependencies: You will need to provide initial copy. We can brainstorm.

Third-Party Integrations: £500

  • Email: Use the link provided (to follow) to signup for a free Mailerlite account (up to 1,000 subscribers, 12,000 monthly emails, lite Mailerlite branding)
  • Meeting scheduling: Use the link provided (to follow) to make a lifetime purchase of TidyCal ($29).
  • Modal & form integration for selected apps.
  • Dependencies: The process and timeline depend on your current tech stack and email provider decisions.

Hosting (six months): £500

Hosting reduced to 6 months so you can build your main site. We can extend at cost if required or move to the advanced builder.
  • Unlimited AWS hosting.
  • Unlimited storage, page views, and bandwidth.
  • SSL and CDN included.
  • Benefits apply to both the precision and advanced builders.

A Partner. Not An Agency.

Whilst you'll get some actual deliverables to run with, think of me as a strategic partner who can walk alongside you, build things with you, and make sure you feel comfortable using any tools we choose going forward.


We can speak again for sure, but when you're ready, hit the button below to lock in the price, timeline, and scope of work above. Let's go for it!


This proposal, the terms and conditions of Anthem Studio, and the deferred payment agreement (sent separately) constitutes the entire agreement between the client and Anthem Studio upon payment.